Service innovation strategies in Greek hotel sector: an exploratory study using the statistical method of multidimensional analysis

This study aims to gain insight into criteria (detailed market study, business/financial analysis, business/financial analysis before promotion, resource allocation) that contribute to the success of new service development (NSD) ventures in sectors of tourism economy and focusing especially on the hospitality sector. A second level analysis based on in-depth structured interviews data collected from hotel CEOs is presented. Collected data refer to NSD processes as implemented in their organisations. Correspondence analysis is being used to analyse exploratory study’s results. The presentation layer of the analysis is given in the form of factorial axes and their functions. In conclusion, this study identifies service innovation strategies for hotels to gain competitive advantage. Due to the lack of capitalised knowledge on the pathways of new service development, such projects are prone to high failure rates.