In hospitality operations customer satisfaction relies heavily on group‐based activities and the need for different departments to work closely together. It is particularly important therefore to develop an organizational culture which encourages group motivation, harmonious working relationships and good teamwork. Culture is developed over time and is shaped in response to a complex set of factors. Raises a number of important questions relating to the culture of short‐life hospitality organizations.
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Mullins et al. (1993) studied this question.
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