Market Sensing Capability, Entrepreneurial Orientation, Product Innovativeness Success, Speed to Market and SMEs Performance

The purpose of this research is to determine market sensing capability, product innovation success, speed to market, and entrepreneurial orientation on SME's performance. The sample of this research are 168 SME's owner or manager in Java, Indonesia. This research uses Structural Equation Model to hypothesis test and uses AMOS 21 in analysis data. Results of the research find that Entrepreneurial orientation and product innovativeness success have positive and significant effect on SME's performance but market sensing capability and speed to market have no significant effect. Another result of this study finds that market sensing capability has significant effect on speed to market and product innovativeness success but entrepreneurial orientation has no significant effect on product innovativeness effect.