This article investigates some of the issues facing mature tourist destinations. It outlines research carried out into the problems facing three island destinations in the Baltic: Bornholm, an island belonging to Denmark; Gotland, belonging to Sweden; and the Åland Islands which are an autonomous province of Finland. It pinpoints the need for mature destinations to take a more co-ordinated and professional approach to the tourism industry founded on improved market research, training and marketing.
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Twining-Ward et al. (1998) studied this question.
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