The phenomenon of political marketing

Introduction: the electronic soapbox big lies, little lies - the story of propaganda only in America television the peevish penmen - direct mail and US elections the monopoly of Midas Congress and political action committees high priesthood, low priestcraft - the role of political consultants Washington's space cadets - the centrality of polling, computer and other technologies in US politics today merchandising the monarch - Reagan and the presidential elections a licence to export - the spread of political marketing methods to Britain the selling of the President, 1988 an ethical conundrum.