Thomas F. Gordon and Mary Ellen Verna Mass Communication Effects and Processes: A Comprehensive Bibliography, 1950-1975 (Beverly Hills, Calif.: Sage Publications, 1978—$15.00), Charles Winick, Deviance and Mass Media (Beverly Hills, Calif.: Sage Publications, 1979—$18.50/8.95), Mail and Telephone Surveys: The Total Design Method by Don A. Dillman (New York: Wiley-Interscience, 1979—$19.95) Fundamental Statistics in Psychology and Education by J.P. Guilford and Benjamin Fruchter (New York: McGraw-Hill, 1979—$16.00) Jane T. Bertrand Communications Pretesting (Chicago: University of Chicago Community and Family Study Center, 1978—$3.50, paper) Gary Gumpert and Robert Cathcart, Inter/Media: Interpersonal Communication in a Media World ( New York: Oxford University Press, 1979—$S.95, paper)
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Gordon et al. (1979) studied this question.