The Digital Marketing Past, Present, and Future in Malaysia

Digitization has moved toward becoming a piece of our everyday activities. It is forming the conventional manners by which buyers and organizations connect with one another. Digitization and particularly internet-based social networking have been professed to change buyer conduct. A literature review is a research that plans to encourage hypothesis advancement, add to filling potential gaps, and uncover spheres where more study is required utilizing present discussion that covers this subject. The review paper is intended to investigate Digital promoting and internet advertising job in the Malaysian economy. The organizations are spurred to embrace Digital Marketing for extending the business ways. The examination investigated the Scopus information base for Digital Marketing distributed Research in Malaysia. The target of this paper is to give precise research on Digital Marketing in Malaysia over the past several years. That’s why, a quantitative survey dependent on the bibliometric investigation and a subjective review. In the wake of looking into the internet promoting discussion for as long as eight years and the related prevalent press, there have all the attributes of being significant research territories that are probably going to develop insignificance. This keeps on being concern by purchasers relating to trust and security on the internet marketing and purchasing and selling.