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In this paper, we propose Opinion Zoom, a modular software that helps users in an easy manner to understand the vast amount of tourism opinions disposed all over the Web. We also successfully implemented and tested Opinion Zoom, encompassing the situation of the tourism industry in Los Lagos, also known as the Lake District, in Chile. Results showed the effectiveness of the designed proposal when applied to solving this specific industry's issues.
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Marrese-Taylor et al. (2013) studied this question.
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