This article analyzes how political actors maneuvered and counter-maneuvered in South Korea in 2002, developing political strategy and exploiting national issues in order to position themselves for the presidential election of December 19, which dominated Korean politics throughout the year. Since public opinion polling conducted regularly by major news media had to a great extent shaped important decisions of all aspirants for daekwon (big power), the analysis focuses on explaining how the popularity of Lee Hoi-chang, Roh Moo-hyun, and Chung Mong-jun fluctuated, and how Roh finally won the presidential election.
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Hong Yung Lee (2003) studied this question.