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This paper presents both the formal and methodological variety of ranking approaches, and asks whether a really objective ranking is possible. A ranking represents compiled information, provided according to a criterion or set of criteria. Its purpose is to highlight real or perceived differences in quality. Ranking methodology refers to its criteria, the features allowing for measurement. Methods of aggregation, which focus on weightings, and different means of classification, suggest that a single, objective ranking could not exist. Notes 1. A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. Details are available at ⟨http://www.quickmba.com/strategy/swot/⟩. 2. Please visit the International Organization for Standardization (ISO) at ⟨http://www.iso.org/iso/en/ISOOnline.frontpage⟩. 3. See America's Best Colleges by U.S. News & World Report at ⟨http://www.usnews.com/usnews/home.htm⟩.
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Marek Rocki (2005) studied this question.
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