Impacts of modern technologies on sustainable communication of civil service organizations

competitive advantages of organizations is extensively analysed by many scholars or studies In order to sustainably communicate and meet stakeholders' expectations The research question is how to unleash potential of modern technologies in order to make civil service organizations' communication strategies sustainable and value-adding. Instead of artificially separating communication worlds of private and public sectors, the present publication is focused on combining the best communication strategies The semi-structured qualitative experts' interviews help examine the process of applying modern technologies (including digital marketing communication techniques) in practice of civil service organizations as well as provide the guidelines for communication strategy improvement. The conceptual matrix of technological effects is backed by qualitative research results, which is of significant value-added to future success and sustainability of communication strategies of CEEC's civil service organizations.