Answers are grounded in this paper and cite their sources.
This paper reviews research and theory on human memory, emphasizing key findings and concepts of importance to marketing and consumer choice. Several implications for promotional decisions are discussed. It is hoped that this review will stimulate further research on, and applications of, memory principles in marketing.
No takes yet. Share an insight, caveat, or question.
James R. Bettman (1979) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: