Analysis of the Ulrich's Serials Analysis System from the perspective of journal coverage by academic databases

Purpose Ulrich's Serials Analysis System (USAS) is based on Ulrich's Periodical Directory which has been an essential resource about periodical publications for 80 years, first in print, then later in CD‐ROM and online versions. The purpose of this paper is to analyse the content and software features of USAS, based on tests made between July 2011 and January 2012. Design/methodology/approach In addition to depicting the overall profile of USAS, special emphasis was given to marketing‐focused and marketing‐related journals, and their coverage in academic multidisciplinary and business databases. Findings In light of the apparently everlasting library budget crises, the incessant increases in the subscription costs of journals and database licensing, and – on the positive side – the impressive growth of full text digital availability of journals through various sources, it was found that USAS can be a great asset in discovering alternatives, negotiating prices, and making educated decisions in collection development, as well as in reference services. Originality/value The paper presents an analysis of the Ulrich's Serials Analysis System from the perspective of journal coverage by academic databases.