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Among many objectives, one objective is the profit maximisation for every business organisation. This profit maximisation is possible when the competitive edge over competitors is maintained. Recognising business customers is essential to achieve significant revenue and a strong competitive edge. Managers in the corporate world of today are taking business intelligence (BI), one of the IT disciplines, more seriously. The majority of commercial organisations are extremely eager to adopt intelligent technologies in order to make better selections about the business process. Since the capacity to achieve a goal in a manner similar to that of a person is what is meant by intelligence, it may be claimed that being more human-like a technology is, the more smart it is. The expert system may expand its knowledge via machine learning (ML), experiences, and learning new things. The creation of reports utilising a range of management dashboards for important and effective choices based on the firm’s key performance indicators is one of the fundamental objectives of integrating BI in any organisation.
Manglik et al. (Tue,) studied this question.
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