Mining Personal Context-Aware Preferences for Mobile Users

In this paper, we illustrate how to extract personal context-aware preferences from the context-rich device logs (i.e., context logs) for building novel personalized context-aware recommender systems. A critical challenge along this line is that the context log of each individual user may not contain sufficient data for mining his/her context-aware preferences. Therefore, we propose to first learn common context-aware preferences from the context logs of many users. Then, the preference of each user can be represented as a distribution of these common context-aware preferences. Specifically, we develop two approaches for mining common context-aware preferences based on two different assumptions, namely, context independent and context dependent assumptions, which can fit into different application scenarios. Finally, extensive experiments on a real-world data set show that both approaches are effective and outperform baselines with respect to mining personal context-aware preferences for mobile users.