Attempts to ascertain the views of clerical staff in a major UK clearing bank on the quality of customer service within the retail branch network by a field survey together with a series of focus group discussions undertaken to address four specific issues: what did clerical staff understand by the term “a quality customer service?”; what were their views on the actual quality of service given to external customers?; what were their views on the actual quality of service given by the bank to its own staff (i.e. internal customers)?; and, finally, what did they believe to be the main causes of poor service both to external and internal customers?
No takes yet. Share an insight, caveat, or question.
Barry Howcroft (1993) studied this question.