Creolized Text As An Object Of Interdisciplinary Analysis

The author of the article pays some special attention to the interdisciplinary character of the category «creolized text». The problem of correlation, interaction of verbal and non-verbal – visual components of a creolized text is observed in the article. Some linguists’ points of view towards the problem of creolized text’s components’ correlation are presented. Basing upon texts-demotivators the main discursive means of manipulation, font and color symbolism, definite correlation of its verbal and non-verbal components are indicated in the article. Some stylistic devices that are typical for demotivators are pointed out in the paper. Among them the author pays some special attention to the implicit and explicit exhortations. The author justifies that the visual component of the creolized text strengthens the verbal one, affecting an addressee psychologically. Moreover, the author lays stress on the fact that a creolized text of any social net possesses much more capacity to modify the consciousness. The idea of complex – multidisciplinary approach for creolized text’s investigation is proved in the article. Any creolized text’s analysis demands complex interdisciplinary knowledge including not only philological but sociological, philosophical, psychological, culturological one.