Green and Digital Transformations of the Global Financial Services Market: Functional and Trend Modifications of the Banking Sector

The article is devoted to the emergence of neobanking, which has become one of the factors of intensified competition in the global financial services market (GFSM), as well as a form of realisation of the innovative potential of new technologies under a liberal regulatory regime.The paper demonstrates that the green and digital transformations of the global economy are manifested in the changes observed in the global banking sector (GBS), which can significantly change the disposition of the GFSM actors, the architecture of financial ecosystems and world financial order in general.Authors reveal the dominance in the scientific discourse of issues related to the digital transformation of the GBS, which will have shortand medium-term consequences, as opposed to the green transformation, which will have an impact in the medium and long term.It is revealed that the scientific basis for the transformation of the global banking sector is based on a wide range of general and special theories and the latest concepts, among which the concept of neobanking occupies a leading place.It is found that the applied use of digitalisation tools leads to diversification and growth in the number of leading countries in the structure of the GBS, where the EU and the USA prevail