The purpose of this study was to investigate factors affecting destination choice decisions of college students. The study reports the results of a factor analysis and discusses some marketing implications. Results suggest that college students are mostly concerned with the cost of the vacation and convenience, local hospitality and services, entertainment and drinking opportunities, recreation and sporting activities available, and change in their daily environment. These criteria must be taken into account by destination promoters and developers as they try to appeal to this important segment in the tourism industry.
No takes yet. Share an insight, caveat, or question.
Sirakaya et al. (1997) studied this question.
Synapse has enriched 3 closely related papers on similar clinical questions. Consider them for comparative context: