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A half-century has elapsed since the publication of McCombs and Shaw’s seminal study. This paper provides a distinctive historical review of agenda-setting, interviewing leading scholars, combing the vast literature, and reviewing critical phases in the agenda-setting story to showcase the human, as well as conceptual, dimensions of the agenda-setting trajectory. Dividing the paper into six parts, I describe how agenda-setting was built, broadened, extended, challenged, and adapted to the present milieu, concluding with critical directions for how to meld the concept to the turbulent political communication scene.
Richard M. Perloff (Fri,) studied this question.