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The mean-variance capital-asset-pricing model forms the basis for much of the theoretical and empirical work in modern financial economics. While this model defines the relevant measure of the risk of a security 0 in a general equilibrium context. the relationship between this measure and the microeconomic variables of a firm has not been studied in the literature. This paper develops a model of the firm under uncer-tainty and derives the relationship between systematic risk and such firm variables as monopoly power, demand elasticity, and the labor-capital ratio. The general con-clusions are surprisingly robust and point to several interesting empirically testable hypotheses. I.
Subrahmanyam et al. (Thu,) studied this question.