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Purpose – The purpose of this paper is to advance enviropreneurial orientation (EO) as a new internal driver for green supply chain practice adoption. Because manufacturing supply chains are major contributors to environmental pollution, green practice adoption is a means of reducing environmental pollution. However, why owner/managers adopt green practices remains uncertain. The concept of EO is a potential and important motivation for adoption of green supply chain practices that has yet to be explored. The study investigates the relationship between EO and green supply chain practice adoption. Design/methodology/approach – Cross-sectional survey design was employed to collect data from owners/managers of SME manufacturing firms in Uganda. The structural equation modelling was used to analyse results on the influence of each of nine EO on green supply chain practice adoption and the influence of EO dimensions on green supply chain practice adoption. Findings – Findings show that EO positively influences green supply chain practice adoption. All but two of nine dimensions of EO were significant predictors of green supply chain practice adoption. Competitive aggressiveness and perceived pressure from environmental regulations were not significant predictors for green supply chain practice adoption. Research limitations/implications – The study was cross-sectional. A longitudinal survey was more appropriate because of the presence of a behavioural variable green supply chain practice adoption. Further a comparative study is required because of the existence of differences in classifications of SMEs in both the developing and developed countries. Originality/value – The research contributes to further scholarly understanding of green practice adoption in SMEs through offering a new construct, EO, and its role in influencing green supply chain practice adoption. The authors develop EO as a construct, a concept that has not been developed for more than two decades.
Namagembe et al. (Fri,) studied this question.