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Global trends towards the bio-economy and a rapid change in value production caused by an awareness of climate change and the importance of forests and the environment overall, as well as of the demographical change in modern societies suggests a potential for increasing the role of non-wood forest products (NWFP) in future forest-based natural resources systems. The change of production-based societies to service-based societies has opened opportunities for the growing heterogenic group of forest owners as well. As new value production models have been identified, many forestry sector managers and owners are still in their infancy in seizing opportunities related to the service-based forest value production as well as in the need of conceptual clarity and understanding of the phenomena. This paper aims to study those factors influencing forest owners in diversifying value production into non-wood based products. The focus is on identifying those factors that attribute to the non-industrial private forest owner's decision to engage in NWFP production alongside traditional forestry. The results provide an overall picture of drivers and barriers which forest owners encounter while engaging and operating in the natural products sector. This study was based on in-depth interviews collected from twenty forest owners in Finland. The results revealed that drivers for engaging in NWFPs production are principally internal whereas barriers are mainly external. According to results increased knowledge, more effective communication, cooperation and networking between forest owners, forest professionals and NWFP suppliers are needed to support the supply chain, and consequently to develop the NWFPs production.
Muttilainen et al. (Sat,) studied this question.