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December 1, 1988Journal of Consumer Research

Who Do We Know: Predicting the Interests and Opinions of the American Consumer

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SHStephen J. HochNorthwestern University

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Stephen J. Hoch (1988) studied this question.

synapsesocial.com/papers/6a20a7dd3ff902933291dcc2 https://doi.org/10.1086/209169

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