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Print and electronic news media have played a central role in environmentalpolitics for 30 years: negotiating access, shaping meanings, circulating symbols.Environmentalists have responded with strategies and tactics createdfor and communicated through the news media. Protest action is one suchstrategy that has become reflexively conditioned to an unprecedented levelin its pursuit of media attention (Cottle, 2008: 853). It is for this reason thatthe internet and the worldwide web have been a tantalising source of hopefor activists over the past decade, offering the potential for independentinformation distribution devoid of the mediating effect of news journalistsand the established news media industries. This article investigates andanalyses how the recursive relationship between online digital new mediaand print and electronic news media or old media has unfolded(Jenkins, 2006), which is an important task if the precise dimensions of thepower struggle occurring between environmental activists and news mediasources are to be understood.
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Lester et al. (2009) studied this question.
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