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September 23, 2012New Media & Society

Personalization in e-campaigning: A cross-national comparison of personalization strategies used on candidate websites of 17 countries in EP elections 2009

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Authors

LHLiesbeth HermansRadboud University NijmegenMVMaurice VergeerRadboud University Nijmegen

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Hermans et al. (2012) studied this question.

synapsesocial.com/papers/6a20b0c99e00afa23b23448ahttps://doi.org/10.1177/1461444812457333
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Also Consider

Synapse has enriched 2 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Professionalization of Political Communication2002 · 82 citations
  2. 2Web campaigning from a global perspective2004 · 100 citations