Generative Design: What it is? How is it being used? Why it’s a game changer

This paper represents a snapshot of generative design technology looking at what it is, how it works, how it’s being used and why it’s changing the way we design the next generation of things.Predominantly companies investing in this technology are looking for ways to help reduce component mass, improve the performance of their designs, minimize manufacturing process time and help them create new products that are suited to the next generation of customer who’s concerned more than ever with customization and uniqueness.Through the course of this paper we’ll look at a number of key technologies being developed in this field, with a particular focus on the optimised lattice and organic algorithmic structures both of which use Autodesk technology.An example, the Airbus Group, is used to illustrate innovative ways that manufacturers are applying these technologies to maintain product strength whilst reducing weight, improving performance and, ultimately, helping them to stay one step ahead of their competitors in industries that are rapidly developing and innovating.