Journal Article Life Cycle Cost: A New Form of Consumer Information Get access R. Bruce Hutton, R. Bruce Hutton Search for other works by this author on: Oxford Academic PubMed Google Scholar William L. Wilkie William L. Wilkie Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 4, March 1980, Pages 349–360, https://doi.org/10.1086/208778 Published: 01 March 1980 Article history Received: 01 July 1979 Revision received: 01 December 1979 Published: 01 March 1980
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Hutton et al. (1980) studied this question.