This study explores how a small ski area in New Zealand is experienced and managed. Small ski areas around the world are facing the challenges of sustainability and climate change. The ski area in question is not only economically, socially and environmentally sustainable, but also seems to meet the growing demand for authenticity and immersive experiences. The findings have interesting implications for dealing with competition and climate change that are also potentially useful for major ski-resorts.
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CAMBRUZZI et al. (2021) studied this question.
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