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Through an ethnographically oriented case study at the 1998 Commonwealth Games, the analysis accounts for the complexities and nuances that realignments in political, economic, and social life create for televised sport professionals. The analysis addresses the mediations of, and the interactions between, the host broadcaster (Radio Television Malaysia) and one “client” broadcaster (Television New Zealand). Specifically, the paper focuses on the conditions of production, the production practices, and the meanings embodied within the product that flowed to New Zealand.
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Michael Silk (2001) studied this question.
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