Forgetting Congruent and Incongruent Stereotypical Information

In 2 studies, the authors investigated the directed-forgetting effects of stereotypically congruent, incongruent, and irrelevant information, after the in-group (Swedish) and out-group (immigrant) social categories had been subliminally primed. Because of recent theories of the role of attention and level of processing in the cognitive development of stereotypes, we hypothesized that directed-forgetting effects would be found for stereotype-congruent and irrelevant information but not for stereotype-incongruent information. The results supported our hypothesis, suggesting that the level of processing demanded by the type of information (regardless of whether congruent, incongruent, or irrelevant) may moderate directed-forgetting effects. The authors discussed the social implications of the results.