Marketing Majors' Satisfaction with their College Experience: Implications for Strategic Planning in Marketing Departments

This study examines the criteria marketing majors used in selecting a college, their evaluation of and satisfaction with their chosen college, and the extent to which marketing majors differ from other business majors on these issues. Results indicate that marketing majors are satisfied with their college experience overall, but that they are less satisfied than other business majors on some dimensions. Recommendations are offered to enhance strategic planning in marketing departments.