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May 16, 2007Health Education & Behavior

Youth Audience Segmentation Strategies for Smoking-Prevention Mass Media Campaigns Based on Message Appeal

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Authors

BFBrian S. FlynnCreme Global (Ireland)JWJohn K. WordenUniversity of VermontJBJanice Y. BunnUniversity of Vermont

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Flynn et al. (2007) studied this question.

synapsesocial.com/papers/6a20ebfc34bef10fdaeb2527https://doi.org/10.1177/1090198106294649
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