PhoneDisc Business 95 and Business MAP LTF, when used in conjunction with each other, offer a user-friendly, low-cost, and quick method of identifying and mapping patterns of the names of America's businesses. Intended as a teaching/technical aid, this paper provides: 1) descriptions of software capabilities; 2) step-by-step directions for use; 3) examples of student-generated maps, which explored the distribution of businesses with “Coast(al),” “Piedmont,” and “Sunbelt” in their names; and 4) a concluding evaluation of the strengths and weaknesses of the packages as teaching and research technologies. Mapping the names of American businesses can provide students with: 1) insight into how populations see and define themselves regionally, 2) an avenue to explore the country' s spatial economy; and 3) valuable experience using the computer as a tool for collecting and visualizing large amounts of geographic data.
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Alderman et al. (1996) studied this question.
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