‘Internetization Management’

In the traditional economy, partnership forms are managed through classical styles. However, the traditional economy is successively being transferred into an IT-based economy where classical globalization is shifting towards e-Globalization. We argue, in this article, for a different type of management paradigm which has the potential to be used in the management of strategic alliance structuring. The new form is designated as ‘Internetization Management’. This new term was first suggested by Abouzeedan et al. (2003). In our analysis, we found that this new form of management can be a potential tool to construct and operate strategic alliances.