Dollar rich and time poor?

Consumption of ready‐made meals and snacks has rapidly increased in recent years. The increasing importance and value of time resources generates a greater demand for convenience in food. Discusses time budgets and time famines, explanations for which are not self‐evident. Convenience is multifaceted, socially located and related to experience over time. Discusses whose time is being saved by convenience foods, and also changes in the culture of food and eating. Concludes that convenience in modern food habits is a complex and controversial issue. Unless we take the complexity of (post) modern consumer culture seriously, we shall continue to misunderstand, and misrepresent, the changes which are actually under way.