Pleasure, Politics, and the “Public Interest”:Melbourne's Riverscape Revitalization

Abstract As global forces have reshaped urban landscapes over the past 2 decades, cities have typically responded with a range of "spectacular" developments, the most common of which have been waterfront projects. In this article we describe the transformation of Melbourne's urban riverscape from an industrial junkyard into a postindustrial "landscape of desire." A primary concern is identifying winners and losers in this restructuring. To this end, we resurrect and redefine the concept of the public interest. In Melbourne, the production of signature projects geared to global place marketing coincided with a collapse of democratic public planning. Urban development became design driven, more seductive, and more secretive. Urban planning practice was restructured along with the urban landscape.