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This essay tries to be true to a podium talk I presented at a conference in March, 2008. But, of necessity, certain consolidation liberties are taken. Beginning with a brief and broad treatment of ethnography as a paired written representation of and lengthy personal experience in a particular social world, I move to consider why the former, the text, has been so infrequently examined in lieu of the latter, the so-called method. I then move to ethnographic texts themselves and look at what I take to be some broad changes the seem apparent — particularly within the organizational ethnography domain — over the past 20 or so years. Alongside these changes comes the emergence of several distinct genres treated only lightly (or not at all) in Tales of the Field. I end by considering what seems to have stayed the course in ethnography and why.
John Van Maanen (Wed,) studied this question.