Research on the Communication Effect of Augmented Reality Technology in Electronic Publications among Youth—A Case Study of “Augmented Reality Interactive Science Reading”

Based on Technology Acceptance Model (TAM), this paper constructs the augmented reality electronic publication communication effect model (AREPCEM) and analyzes the data among youth. It is found that the first-level index (use and recognition) and second-level indicators (external variables, perceived usefulness, perceived ease of use, satisfaction, dependency) have positive relevance to audience recognition among youth.