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June 4, 2026Canadian Journal of Agricultural Economics/Revue canadienne d agroeconomie

Facilitating sugar taxes with top‐down and bottom‐up information: A combined approach for improved tax efficacy

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Authors

JWJingbin WangWHWuyang HuKGKevin Gu

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Overview

Randomized trial examines tax efficacy in consumers, highlighting improved outcomes with combined facilitation methods.

Key Points

  • This study aims to evaluate the combined effects of top-down and bottom-up facilitation measures on the efficacy of sugar-sweetened beverage taxes.
  • Analyzed the impact of top-down measures like public health campaigns and bottom-up measures such as labeling the tax amount on SSBs.
  • Conducted a difference-in-differences analysis to assess consumer purchasing behavior across different facilitation frameworks.
  • Top-down measures alone did not significantly reduce SSB purchases.
  • The combination of top-down and bottom-up measures resulted in a substantial decrease in consumer willingness to purchase SSBs.
  • Bottom-up measures effectively mitigated reactance among consumers who typically ignore educational information.

Cite This Study

Wang et al. (2026) studied this question.

synapsesocial.com/papers/6a211611d499ed480b16f0eahttps://doi.org/10.1111/cjag.70017
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