The Role of Mass Media in the Development of English Language Skills among Grade V and VI Pupils of Lawed Elementary School, Canabuan, Santa Fe, Nueva Vizcaya

English language skills are essential for academic achievement, communication, and professional growth. In today’s digital era, mass media such as television, radio, newspapers, magazines, and online platforms significantly influence learners’ communication skills and language development. This study examined the role of mass media in enhancing the English language skills of Grade V and VI pupils at Lawed Elementary School, Canabuan, Santa Fe, Nueva Vizcaya. Specifically, this study investigated respondents’ exposure to different forms of mass media, their media preferences, the English language skills developed through media exposure, the challenges encountered, and the relationship between media exposure and language proficiency. A descriptive-correlational research design was employed involving sixty-six (66) Grade V and VI pupils selected through total enumeration. Data were gathered using an adapted and modified questionnaire and analyzed using frequency counts, percentages, weighted mean, standard deviation, Pearson r correlation, independent samples t-test, and one-way ANOVA. The findings revealed that the respondents were frequently exposed to television and radio, while exposure to newspapers and magazines was moderate. The pupils demonstrated highly developed listening, speaking, reading, and writing skills, with reading skills having the highest mean score. The results further showed a significant positive relationship between mass media exposure and English language skills. Significant differences in language proficiency were also observed when respondents were grouped by gender and age. The study concluded that mass media serves as an effective educational tool that supports and enhances English language development among elementary school learners.