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May 1, 1999Journal of Marketing Management

Balancing Internal and External Market Orientations

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Abstract

Available from British Library Document Supply Centre-DSC:7755.0403(9912) / BLDSC - British Library Document Supply Centre

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Cite This Study

Ian Lings (1999) studied this question.

synapsesocial.com/papers/6a21183f0236525c0302b0dc https://doi.org/10.1362/026725799784870342

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