Managing information in product development

Investigates the role of communication and co‐operation in product development to transfer customer expectation to the new product. Cross‐functional teams, co‐location and matrix structure are basic in the new product development process, but an important role is played by the traditional functions as well. Focuses on the reorganisation of the functions. The need to share specific knowledge and information during the initial and final moments of overlapping phases has highlighted the multiform competence present in styling, prototyping and the pilot factory. Analyses the evidence provided in the car industry.