Normalising workplace change through contemporary career discourse

Embedded in the discourses of globalisation and flexibility is the argument that new political and economic relationships need transforming to generate flow-on benefits to wider society. Yet, resulting changes to employment and welfare provision in the last two decades have led to disparate outcomes globally. In this context, contemporary career discourse invites us to take responsibility for personal wellbeing and offers practical steps to achieve this. In light of the wider context, such discourse may be viewed as techniques to discipline wider society to accept uncritically political and economic changes as natural and inevitable.