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In its practical operations on the ground, adventure tourism is very closely allied to ecotourism, and under some de nitions may even be considered as part of the ecotourism sector. But from a nancial perspective, adventure tourism is also tightly tied to the clothing, fashion and entertainment industries. Particular clothing companies use sponsored athletes and specialist lifestyle entertainment media to sell clothing and accessories at both a high volume and a high mark-up to nonsporting, but fashion-conscious urban consumers, and adventure tourism is one of the links in the marketing chain. The sur ng industry provides a particularly good example, but the same process applies for skiing and snowboarding, rock-climbing and other outdoor adventure activities. The process is directly comparable to the sale of sports shoes and sports utility vehicles in cities and suburban markets.
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Ralf Buckley (2003) studied this question.
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