The Utilization of Web Analytics in Online Greek Journalism

The development of online journalism together with rapidly evolving internet technologies has affected basic journalistic work processes. As content is moving online, the interest in monitoring web traffic numbers is crucial for media companies and anyone who publishes online news content. This paper studies the use of Web Analytics in the context of media outlets and online journalism in general. Using as case studies Greek newsrooms and a sample of professional Greek journalists, the research focuses on how media organizations are using various quantitative measures and their impact on news work. The results of the survey indicate a significant impact on the way journalists create or address news stories, as well as differences among media outlets and a lack of a newsroom, editorial analytics culture.