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The relative contributions of social cognitive (alcohol-related outcome expectancies, alcohol-related self-efficacy, norms) and psychosocial factors towards predicting self-reported alcohol consumption were assessed in a sample of 206 college students. Social cognitive variables accounted for 76% of the variance in self-reported alcohol use, suggesting that alcohol use may be a reasoned decision by college students. Implications are discussed.
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Kuther et al. (2003) studied this question.
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