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In our every day life, our brain is constantly processing information and paying attention, reacting accordingly, to all sorts of sensory inputs (auditory, visual, etc.). In some cases, there is a need to accurately measure a person's level of attention to monitor a sportsman performance, to detect Attention Deficit Hyperactivity Disorder (ADHD) in children, to evaluate the effectiveness of neuro-feedback treatment, etc.
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Hamadicharef et al. (2009) studied this question.