The rise of OLED displays

Periodic visitors to the TV section of large electronics stores are usually impressed by how display technology constantly improves. At each new visit, the screens are larger, thinner, brighter, and often cheaper than they were during the previous trip to the shop a year or two earlier. Visitors to a store today will see that more than two-thirds of TV screens on the market are now larger than 40 inches. They’ll notice that Samsung and a few other firms are pushing a technology called quantum dots that seems to enhance colors and brightness. At some point, a TV model promoted by LG might attract attention, but perhaps more for its higher price than the performance improvement it offers. Alone among its competitors, LG manufactures a line of TVs making use of organic light-emitting diode technology. Long the focus of research at academic and corporate labs worldwide, OLED displays are starting