A sustainable tourism framework for monitoring residents' satisfaction with agritourism in Chongdugou Village, China

This paper examines predictors of resident satisfaction with agritourism among four communities of an agritourism village in China (n = 383). Four sustainability dimensions (economic, social, ecological and institutional) were based on 3 to 5 survey items with reliability coefficients ranging from 0.55 to 0.75. Perceived satisfaction was a four-item measure of resident satisfaction. Structural equation modelling partially supported hypotheses that all four latent dimensions were significant predictors of satisfaction. Institutional was the strongest predictor followed by the economic and socio-cultural explaining 80% of the variance in resident satisfaction. Findings highlight need to include all four dimensions when monitoring sustainable agritourism development.